FAQS

A fractional Chief Marketing Officer (CMO) offers your business flexible, part-time access to

senior-level marketing expertise—without the overhead of a full-time hire. More than

just a consultant, a fractional CMO embeds within your team to provide strategic direction and operational excellence tailored to your unique goals and challenges. You benefit from years of experience and leadership from a senior marketing leader condensed into part time hours, delivering high-impact strategy, execution, and results at a fraction of the cost of a full time hire.

A fractional CMO is a part-time member of your leadership team, deeply embedded in your business. They provide ongoing strategic direction, oversee execution, and are accountable for results, just like a full-time CMO or Marketing Director, but on a flexible, cost-effective basis.

In contrast, a Marketing Consultant typically offers external advice or short-term project support. While they may recommend strategies or improvements, they’re rarely involved in day-to-day implementation or held accountable for outcomes. At My Fractional Marketer, we can offer both fractional and consultancy services if required.

Primarily we work with B2B businesses experiencing growth, undergoing change, looking to exit or seeking senior marketing leadership without committing to a full-time hire. This could be to lead and support more junior members of an existing marketing team, structure a new marketing function and identify resource needs within the business or act as the bridge between founders, in-house teams, and agencies, ensuring alignment, clarity, and accountability across all marketing efforts. 

Costs vary based on the level of involvement and structure, but typically range from £800 to £1,200 per day.

Unlike a full-time executive hire, there are no recruitment fees, employer NI contributions, holiday pay, sick leave, or additional benefits—just focused expertise when you need it.

You can get started with a free, no obligation, 30 minute exploratory call today. Contact us now.